> ## Documentation Index
> Fetch the complete documentation index at: https://help.essal.dz/llms.txt
> Use this file to discover all available pages before exploring further.

# Business & Management Courses

> Detailed catalog of our corporate accounting, digital marketing, and project management programs.

## Overview

Our Business and Management department provides career-ready training for individuals looking to join administrative teams, lead projects, or launch their own ventures in Algeria. Class materials and templates are downloadable on the [Student Portal](https://app.essal.institute).

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## 1. State Diploma Programs (Long-Term)

### Technicien Supérieur (TS) in Human Resources Management (Gestion des Ressources Humaines)

* **Duration:** 30 Months (including a 6-month internship).
* **Accreditation:** Government-accredited TS degree.

#### Module Structure

* **Semester 1:** Intro to HR Management, Economics, Administrative Communication, Principles of Civil Law, Office Tools.
* **Semester 2:** Algerian Labor Law (Code du Travail), Payroll Administration, Conflict Resolution, HR Information Systems (SIRH).
* **Semester 3:** Recruitment Techniques, Personnel Development, Compensation and Benefits, Performance Appraisals.
* **Semester 4:** Organizational Psychology, Strategy & Change Management, Graduation Thesis Planning.
* **Semester 5:** Mandatory 6-month Internship and Thesis Defense.

### Technicien Supérieur (TS) in Marketing & Commerce

* **Duration:** 30 Months (including a 6-month internship).
* **Accreditation:** Government-accredited TS degree.

#### Module Structure

* **Semester 1:** Introduction to Marketing, Commercial Techniques, Economics, Basic Statistics, Commercial English.
* **Semester 2:** Consumer Behavior, Commercial Law, Digital Marketing, Sales Force Management, Market Research.
* **Semester 3:** Brand Management, Public Relations, E-Commerce, Financial Accounting, Advertising and Media Planning.
* **Semester 4:** International Commerce, Sales Negotiation, Strategic Marketing, Start-up Planning.
* **Semester 5:** Mandatory 6-month Internship and Thesis Defense.

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## 2. Professional Certifications (Short-Term)

### Project Management Masterclass (PMP Prep)

* **Duration:** 3 Months.
* **Focus:** Project lifecycles, risk management, Agile/Scrum methodologies, resource scheduling, and PMP exam preparation.
* **Credential:** Prep for PMI Project Management Professional (PMP) or CAPM.

### Corporate Accounting & Finance (PC Compta / PC Paie)

* **Duration:** 3 Months.
* **Focus:** Practical accounting entries under the Algerian Financial Accounting System (SCF), payroll calculations, tax declarations (G50), and hands-on software training using PC Compta.
* **Credential:** Essal Certificate in Corporate Accounting.

### Digital Marketing & E-Commerce

* **Duration:** 2 Months.
* **Focus:** Social media management, search engine optimization (SEO), copywriting, local ad campaign setups (Facebook Ads, Instagram Ads), and managing e-commerce platforms in Algeria.
* **Credential:** Essal Digital Certificate.